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The Jollibee Phenomenon

Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. The Yumburger store

In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork fo r sustained expansion locally and beyond the Philippines.

Undisputed Leadership

As the country’s leading fast food chain, Jollibee has grown exponentially on all aspects on operation. From a handful of stores 32 years ago, Jollibee now boasts of more than 600 stores and over 50 international stores.

Expanding Market Coverage

To achieve its long-term goal to be the country’s food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company. These moves expanded Jollibee’s penetration in the pizza-pasta and French cafe-bakery segments. In 2000, the strategic acquisition of Chowking solidified the company’s position as the dominant leader. The move gave it leadership in the Oriental quick-service restaurant segment.

Recipe for Success

Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. As a corporate citizen, Jollibee is also committed to give back to its host communities through meaningful and lasting socio-civic projects.

A Triumph for and of the Filipino

Jollibee dedicated its continuous success to the Filipinos who have been there from the very start.
Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino victory.

The Commisary

Thanks to the Jollibee Commissary System, ensuring the manufacture and distribution of safe and high- quality food in the most cost-efficient manner is made possible.

There are three Commissary System sites: Santolan, Pasig City; Mandaue City, Cebu; and the central site in Canlubang, Laguna. The System, which operates 24/7, manages Jollibee’s total supply chain process.

The Jollibee Pasig City commissary has production lines for breads and sauces, and is the distribution center for North Manila and North Luzon. In 1996, Jollibee opened the Vismin Foods Corporation (VFC) in Mandaue City, Cebu to service the Visayas and Mindanao areas. VFC has its own bread, pie, sauce, and frozen patty lines.

The Laguna commissary is the biggest and most advanced in the country and among Asia’s best. Operated by Zenith Foods Corporation (ZFC), a full subsidiary of Jollibee, the newest commissary is on a 6-hectare property in the Calmelray Industrial Park. Aided by custom-made mechanized equipment, the production lines are for the marinated Chicken Joy, frozen patties and pies, breads, sauces, hotdogs and other meat products, and dry blended goods. ZFC can service over 800 Jollibee and Greenwich stores.

The chicken marination line can produce as many as 150,000 pieces a day while about 480,000 hamburger patties a day is turned out by the frozen patty line. The breadline is designed to match the volume output of patties, i.e. also about 480,000 pieces a day. The pie line can produce as much as 157,000 pocket pies in a 20-hour operating day. Currently, pies are exported to Jollibee stores in Hong Kong, Guam, Saipan, Brunei, and the USA. Various sauce products are processed in the ZFC sauceline including those for the Jollibee bestsellers, spaghetti and palabok.

A professionally staffed Technical Services Team supports the maintenance of an internationally accepted quality management system that further ensures the quality and safety of the commissary manufactured food products. High caliber teams from Engineering, Human Resources, Information Management, Finance and Accounting likewise provide support to the Manufacturing and Logistics operations of the Commissary.

Proof of Jollibee’s adherence to high quality standards is the various awards it garnered for the commissaries: in 1997, the commissary in Pasig earned the Outstanding Industrial Plant in the National Capital Region from the Laguna Lake Development Authority and the Most Improved Industry awarded by the Sagip Pasig Movement while Commissary Plant Engineer Romy P. Fernandez was awarded as one of the Top Ten Most Outstanding Pollution Control Officers of the Philippines.

In 1998 also, the frozen patty line in the Pasig commissary was awarded an ISO 9002 certification by the SGS (Societe’ Generale Surveillance) Yarsely, an international certification body. 2004 is a banner year for Vismin Foods Corporation (VFC) who has been assessed and certified by the National Meat Inspection Commission of the Department of Agriculture, to have fully met the requirements and standards of Good Manufacturing Practice, reinforcing the commissary’s “AAA” accreditation granted by the same agency.

Milestones / History

1975

Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet.

1978

Bakery is established in Cubao.
Jollibee posts 1st year sales of P2 million
Jollibee incorporates as a 100% Filipino-owned company, with seven Jollibee fast- food restaurants within Metro Manila as initial network and the Yumburger as flagship product.

1979

Spaghetti Special is introduced
1st Franchise owned store opens at Ronquillo Sta. Cruz.

1980

Jollibee launches its 1st TV commercial.
Jollibee Chickenjoy and French Fries are launched.
The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced.
Jollibee launches Chickenjoy, which becomes one of its best-selling menu items.

1981

Jollibee Foods Corporation enters list of Top 1000 Corporations.
Jollibee ended the year with 10 stores

1982

Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
Palabok Fiesta is introduced.

Jollibee Langhap Sarap TV ad 1983

The Langhap-Sarap TV ad Campaign is launched.
Chickee and Lady Moo join the Jollibee mascots

The Champ hamburger 1984

Champ hamburger is launched.
Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry.
Mascots Champ and Hetty join the Jollibee family.
WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs.

1985

Jollibee becomes the market leader of the fastfood industry.
Breakfast Joys are introduced.
Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress.

1986

Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain.
Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association.
Top 250 Corporation list include Jollibee Foods Corporation.
Jollibee opens its 1st international store in Taiwan
Jollibee adds Chunky Chicken Sandwich in its menu.

Jollibee – No. 1 again in ’87 1987

2nd Taiwan store opens.
Sales of 570 million pushes Jollibee into the elite Top 100 Corporations.
Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market.

1988

Jolly Twirls softserve is successfully launched.
Jollibee system wide sales hit P921 million, further leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment.
Jollibee celebrates 10th year anniversary.
Tony Tan is named one of the Ten Outstanding Manilans.
Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign.

1989

2nd Brunei store opens.
Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress.
Jollibee sales hit P1.3 billion marks, first fast food chain to surpass billion-peso sales mark.

1990

Jollibee adds coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to its ever-growing menu.
Jollibee post sales of P1.8 billion.
Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus.
Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management.

1991

Jollibee’s 100th store opens in Davao City.
Jollibee opens a record high of 35 new stores.
Opens 1st store outside Luzon in Cagayan de Oro City.
Jollibee launches its Pancakes and Jolly Meals.
Jollibee sales hit a whopping P2.65 billion.
The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress.
Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP).

1992

Jollibee sales hit the P3.365 billion.
Started using frozen patties for its popular hamburgers.
Improved softserve ice cream line by offering fruit flavored ice cream.
Acquired 73% if the Hamburger segment.
Opened another store in Jakarta, totaling to 2 stores in Indonesia.
Jollibee have 112 stores nationwide.
Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry.

1993

July 13, JFC was listed in the Philippine Stocks Exchange with an initial offering of P9.00 per share.
October 1993, JFC share are being sold for P20.00, a windfall or more than 135%.
Improved softserve ice cream line by offering fruit flavored ice cream.
Marketing launched its At Home Ako sa Jollibee ad campaign, focusing on Jollibee’s loyal customers.
Introduced the Kiddie Pack Promo.
Moved to Jollibee Centre Building in Ortigas Center, Pasig, the new Main Office site.

1993

148 Jollibee stores nationwide by the year end.
Jollibee expands into the pizza-pasta segment with the acquisition of Greenwich Pizza Corporation.
Jollibee is cited as on of the leading companies in Asia by the Far Eastern Economic Review.

1995

Jollibee acquires franchise of Delifrance.
20 more stores opened in the Philippines,bringing the total to 168.
Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait, and Jeddah, and Kingdom of Saudi Arabia.

1996

Jollibee opens its 200th store in Malolos, Bulacan.
Jollibee is cited again as on of the leading companies in Asia by the Far Eastern Economic Review.
The company reengineers its visual identity system.
Jollibee system wide sales increased to P8.29 billion which translates to a market share of more than 50% among all hamburger fast food chains.
Jollibee had 208 stores nationwide.
July 10: Mary’s Chicken was born; a semi-self service restaurant and another Jollibee subsidiary.
The company reengineers its visual identity system.
Amazing Aloha was launched.
1st Jollibee store in Hong Kong opens.
Jollibee launched various projects, such as Maaga ang Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito. These projects’ main objective was to protect and contribute to the development of the Filipino children.

1997

System wide sales increased to P11.17 billion.
Jollibee International opened Jollibee Xiamen located in the People’s Republic of China.
Jollibee launched “Kaya mo Kid” project which aims to instill positive values, which helps children achieve their dreams and ambitions.

1998

Jollibee opens in Daly City.
The company celebrates its 20th year anniversary.
Opened 62 stores nationwide, bringing the total to 300 stores.
Jollibee opens its 300th store in Balagtas, Bulacan.
Jollibee receives the ISO 9002 Certification for its frozen patty line.
Jollibee wins the Employer of the Year Award.

1999

Opened 50 stores nation-wide; total of 350 stores.
Introduced the Cheezy Bacon Mushroom Burger to its line of specialty burgers.
Far Eastern Economic Review cites Jollibee as the Philippines’ leading business corporation.

2000

31 more Jollibee stores opened, bringing the total to 381 stores.
Jollibee acquires Chowking Foods Corporation.
For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the Philippines’ leading company.
Asian Business Magazine ranks Jollibee as the Most Admired Company in the Philippines and the 3rd over-all in Asia, surpassed only by global giants General Electric and Microsoft.
Systemwide sales reach P20 billion.

2001

Jollibee opens its 400th store in Intramuros.
System wide sales rose to 18.8% to 24.11 billion. Income, before non-recurring charges, to P959 million. Network expanded to 800 restaurants.

2002

Revenues neared the P27-billion mark. Number of stores exceeded 900.
Tony Tan made MAP “Management Man of the Year”.

2003

Jollibee store count closed to 988 stores nationwide.
For the sixth straight year, the Far Eastern Economic Review ranked JFC as the Philippines’ Leading Company.
Jollibee celebrates its 25th year.

2004

The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year.
Jollibee opens its 500th store in Basilan.
Jollibee inaugurates its biggest and most modern commissary in Camelray Industrial Park in Canlubang, Laguna with PGMA as guest of honor.

2005

TTC named World Entrepreneur of the Year by Ernst and Young.

2006

ETM receives Corporate Citizen Award of the year from CNBC Asian Business Leaders Awards.

2007

Jollibee opens 600th store in Aparri, Cagayan Jollibee opens Las Vegas outle.

2008

Jollibee launches Jollitown, the first children’s TV show in the country to be produced by a fastfood chain.
TTC and ETM are featured by BBC and CNBC Managing Asia, respectively.
JOLLIBEE marks 30th anniversary.
JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore.
Zenith Foods Corporation, the commissary plant of JFC, was adjudged the National winner of Meat Processing Plant AAA category in the search for Best Meat Establishment of the National Meat Inspection Service.
Jollibee strengthens US network with the opening of three new stores.
JOLLIBEE wins Award of Excellence in Philippine Quill Awards for Media Relations Program(30th anniversary campaign).
JOLLIBEE bags CMMA and three Araw Values Award.
Jollibee stages first ever holiday musical special for children dubbed “A Magical Christmas at Jollitown”.
Jollibee and the Jollibee Franchisees Association launched the 30th anniversary special novelty offering – Hug and Share Doll. Proceeds of the sales will all be donated to charity.
Biggest and grandest MaAga ang Pasko caps off Jollibee’s 30th anniversary. Total of more than 117,000 toys and books collected were the highest ever in the campaign’s 14-year history.

Awards

2008

JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore.
Zenith Foods Corporation, the commissary plant of JFC, was adjudged the National winner of Meat Processing Plant AAA category in the search for Best Meat Establishment of the National Meat Inspection Service.
JOLLIBEE wins Award of Excellence in Philippine Quill Awards for Media Relations Program (30th anniversary campaign).
CMMA Best Radio Ad branded “Hongkong” radio ad.
Silver Araw values award “Hongkong” radio ad.
Araw Values Award special citation for Jollitown TV.

2006

ETM receives Corporate Citizen Award of the year from CNBC Asian Business Leaders Awards.

2005

Tony Tan Caktiong named World Entrepreneur of the Year by Ernst and Young.

2004

Tony Tan Caktiong, CEO & President of Jollibee Food Corporation, was awarded 2004 World Entrepreneur of the Year by Earnst & Young.
The Most admired corporation in the Philippines by Asian Wall Street Journal Revoiew 200 (formerly Far Eastern Economic Review 200) for 7 consecutive years (1998-2004).

2003

The Most Admired Corporation in the Philippines by the Far Eastern Economic Review for 6 consecutive years (1998-2003).
The Asia Money Magazine adjudged JFC as the country’s “Best Small Company” based on market capitalization for 2 consecutive years (2002-2003).

2002

The Asia Money Magazine adjudged JFC as “Best in Operational Efficiency” based on the financial rations.
“Management Man of the Year” – Tony Tan Caktiong by MAP.

2001

Recognized as one of the “Top 20 Best Employers in Asia” and the Number 1 in the Philippines by Hewitt Associated and the Asian Wall Street Journal.
Cited as Best Employer in the Phils. Ranked # 16- Best Employers in Asia.
Listed as Asia’s Most Admired Companies:

No.1 Philippine Company
No.1 Consumer Company in Asia
No.1 in Contribution to Society
No.1 Growth Potential
Listed among Asia’s Top Ten (Quality of Products and services, Quality of Management and Honesty and Ethics)

Top Philippine Company – REVIEW 2000 (3rd straight year)

Ranked #1 – Innovative in Responding to Customer Needs
Ranked #1 – Company that Others try to Emulate
Ranked #2 – High Quality services / Products
Ranked #3 – Management has long Term Vision
Ranked #5 – Financial Soundness

2000

No.3 Overall Ranking in Asia (surpassed only by General Electric and Microsoft) – Asia Business Magazine.
1999 Grand Anvil Award for “Sabi ng Jollibee, ‘Kaya Mo, Kid!’” – Public Relations Society of the Phils.
Award Excellence, Public Affairs Programs for Arts and Culture for “Sabi ng Jollibee… ‘Kaya Mo, Kid!’”.
Values Advertising Award for “Buhay Linggo” TV campaign – Phil. Association of National Advertisers.
Outstanding Fast-Food Chain – Consumer’s Union of the Philippines (11th ANCA).
Best TV Commercial “Buhay Linggo” TVC 45s/30s – Catholic Mass Media Awards.
Best Print Ad “Patawad Po” Print Ad – Araw Values Awards.
Licensee of the Year – First FILSCAP Awards.
Outstanding Filipino Franchise of the Year (Hall of Fame Awardee) – Philippine Franchise Association, Dept. of Trade & industry & The Philippine Chamber of Commerce & Industry.

1999

Lifetime Achievement Award – Tony Tan Caktiong by Across.

#3 Most Admired Company 1999 – Asian Business
#19 Products and Services
#14 Management

Outstanding Fastfood Chain – Consumers Union of the Philippines.
“Bed” and “Banana” TVCs – PANA Monthly Award for May.
“Banana” KMK TVC – Ad of the Month – Creative Guild.
“Dangal ng Bayan” Awardee for Outstanding Food Chain Company – Parangal ng Bayan Awards, Golden Mother and Father Foundation in Cooperation with Who’s who in Nation Building.
No.1 in Over-all Leadership

Ranked #1 – innovative in Responding to customer needs
Ranked #1 – companies that Others try to emulate
Ranked #2 – high quality services/Products
Ranked #5 – long term vision

Review 200, Far Eastern Economic Review.
Outstanding Franchise of the Year – Philippine Franchise Association, Dept. of Trade and Industry & The Phil. Chamber of Commerce and Industry.
Outstanding Filipino Franchise of the Year – Philippine Franchise Association.
Anvil Award of Excellence (Arts and Culture) and Grand Anvil award for the “Kaya Mo Kid!” campaign – Public Relations Society of the Philippines.
#1 Best Asian Company in the Food, drink and tobacco category #2 Company in the Philippines – Euromoney.
Citation for providing requirements for accessibility of persons with disability (PWD’s) and Inter-Agency Committee on Accessibility – National Council for the Welfare of Disabled Persons (NCWDP).
“Outstanding fastfood chain” 11th Annual Consumers Awards – Consumers Union of the Phils.
Outstanding Filipino Franchise of the Year (Franchise Hall of Fame) – Phil. Franchise Association.
Licensee for the Year 1999 awardee – Filipino Society of Composers, Authors and Publishers Inc. (FILSCAP).
Jollibee has been awarded “Best at Consumer Goods”.

1998

Asian Business names Jollibee the Top Company in the Philippines and the Top Retail/Consumer Company in the Region. The publication also places Jollibee within the top ten in the following categories: Ability to cope with regional economic instability (No. 4), profitability in the future (No. 8), potential for growth (No. 8), and quality of management (No. 10). Jollibee is the only Philippine company that figured in the above categories.
Jollibee is no.1 in Asia according to the Far Eastern Economic Review (FEER).
“Employer Of The Year”
Values Advertising Award for “Kaya Mo Kid” TV campaign – Philippine Association of National Advertisers
Listed as one of Asia’s Most Admired Companies by Asia Business Magazine

No. 1 Philippine Company
No. 1 Retail and Consumer Company in Asia

No. 1 in Over-all Leadership by Review 200, Far Eastern Economic Review

Ranked #1 – innovative in responding to customer needs
Ranked #1 – companies that others try to emulate
Ranked #2 – high quality services / Products
Ranked #2 – long term vision

Anvil Award of Excellence for Institutional Advertising – 34 Anvil Awards, Public Relations Society of the Philippines.
Araw Values Award for “Centennial” Printed (Branded Ad) Love of Country and Respect for National Customs and Traditions – Araw Values Awards.
Araw Values Award for “Halik” Radio (Branded Ad) Love of Country and Respect for National Customs and Traditions – Araw Values Awards.
Creative’s Choice for Radio Ad of the Year for “Monks” radio commercial.

1997

Jollibee is named Most Outstanding Fastfood Chain during the 9th Annual National Consumers Awards organized by the Consumers Union of the Philippines.
Jollibee is cited by the “Sagip Pasig Movement” as one of the most improved companies with its implementation of wastewater treatment and other measures to protect the environment.
Far Eastern Economic Review 200 ranks Jollibee 2nd in Overall Leadership in the Philippines as Asia’s Most Admired Company; 3rd in the Philippines for high quality services and products; 1st in the Philippines for innovativeness in responding to customer needs; and 2nd in the Philippines for companies that others try to emulate.
World Economic Forum recognizes Jollibee as the Top-Performing Global Growth Company from Asia.
Asian Business ranks Jollibee 4th in all of Asia as Asia’s Most Admired Companies.
Ranked #2 in Far Eastern Economic Review Annual Review 200 – Far Eastern Economic Review.
4th Most Admired Company in Asia – Asia Business Magazine.
15th place in “Asia’s 50 Most Competitive Companies” survey – Asia Inc.
Adjudged as one of the “Most Improved Companies” – Sagip Pasig Movement.
Most Outstanding New Product of the Year (for Banana Langka Pie) – Food Technologists Association of the Philippines.
Jollibee has been named as one of the 200 “Best Under a Billion” companies in Asia.

1996

9th International Food Award from El Comestible in Barcelona, Spain.
Jollibee makes it anew to the Forbes stellar list of world’s 200 best small companies. Far Eastern Economic Review names Jollibee among the top 200 Filipino companies.
It ranks Jollibee as No. 2 in overall leadership and No. 1 in innovativeness in responding to consumer needs. It also lists Jollibee No. 4 among Asia’s most admired companies and No. 2 in the retail and consumer industry. The Far Eastern Economic Review and the Asian Institute for Management Award for General Management also recognize Jollibee with this year’s Asian Management Award for General Management. Jollibee is named Agora Awardee for Marketing Company of the Year in the service sector by the Philippine Marketing Association. Forbes Magazine names Jollibee among the World’s 200 Best Small Companies.
Asia Inc. ranks Jollibee among Asia’s 50 Most Competitive Companies (No. 15 overall and No. 1 in the Philippines).
Included in the 200 Best Small Companies – Forbes Magazine.

1995

Asia Business ranks Jollibee as the 7th most Admired Company in the region. Far Eastern Economic Review ranks Jollibee as the second-leading company in the Philippines Forbes includes Jollibee in its survey of the top 100 Companies Outside the United States. Jollibee recieves the Presidential Citation in the annual Golden Shell Export Awards in recognition of its penetration of the international market. (Given by the Department of Industry) General Management Award 1995 Management Awards of Asia – Asian Institute of Management.

1994

Ranked #2 in Far Eastern Economic Review Annual review 200 – Far Eastern Economic Review
Most Outstanding Food Chain For 1994 – Consumer’s Union of the Philippines.

1993

Far Eastern Review ranks Jollibee as #1 company in terms of being innovative in responding to customer needs.

1991

“Lola” TV commercial wins the Grand Araw Award and a second award for promoting Filipino Values from the Philippine Ad Congress.
Jollibee wins and award for Outstanding Corporate Safety Consciousness Programs from the Safety Organization of the Philippines.

1990

Tony Tan is named the Triple A Award winner by the Asian Institute of Management (AIM) as Outstanding Alumnus.
Jollibee wins award as the Best Company in the field of Marketing Management from AIM and World Executive Management.

1989

Philippine Ad Congress names “Balut” and “Ligaw” commercials the Kidlat Award winner for the year in the Service and Leisure Products category.

1988

Tony Tan is named one of the Ten Outstanding Manilans.
Jollibee’s campaign for Filipino Talents wins an Anvil Award from the Public Relations Society of the Philippines.

1987

Jollibee breaks into the magic circle as one of the Top 100 Philippine Corporations.

1986

Jollibee wins the 9th International Food Award from El Comestible in Barcelona, Spain.
Philippine Marketing Association names Jollibee President Tony Tan winner of the Agora Award for entrepreneurship.
Jollibee makes it to the Top 200 Philippine Corporations.

1985

9th Philippine Advertising Congress cites “Langhap-Sarap” as the most effective campaign in the food category.

1984

Jollibee listed as one of the Top 500 Philippine Corporations.
Jollibee Mascot Songs win a gold Record from WEA.

1981

Jollibee listed as one of the Top 1,000 Philippine Corporations.

Community

A History of Giving

Jollibee has had a long history of giving back to the community. With its involvement in worthwhile projects like Sa Aklat Sisikat, a reading program; Nurture the Future, a community-based feeding program; the Values Program of the Department of Education; and Habitat for Humanity, Jollibee has continually shown its commitment to building happy children and communities.

A Future of Jollifying

With the establishment of Jollibee Foundation in December 2004, Jollibee, along with the rest of the Jollibee Foods Corporation (JFC) hopes to make giving back an organized corporate commitment. It aims to invest in people and help them succeed in the way Jollibee knows how. This meant taking the values, the system, the tools, and the years of experience that has made Jollibee what it is today and sharing it with the people they most ascribe their successes to: the everyday Filipino.

Every program the Foundation embarks on is done the Jollibee Way–grounded on the values that have endeared the brand to millions of Filipinos. These values are Customer Focus, Excellence, Respect for the Individual, Teamwork, Spirit of Family and Fun, Humility to Listen and Learn, Honesty and Integrity, and Frugality. These are the very values passed on from corporation to employee to customer that result in what the Foundation likes to call “jollifying”.

Jollifying is a commitment to go beyond set responsibilities, others’ expectations, even beyond oneself to make a lasting impact for the greater good. When a Jollibee Foundation project results in happier, more capable people able to forge a better quality life for themselves and those around them, then the Foundation has truly jollified the community.

Our Social Responsibility

Jollibee’s social commitment went further when it embarked on projects with Habitat For Humanity Philippines and Give-A-Life Charity Foundation. It also launched its own meaningful programs such as “Sabi ng Jollibee, Kaya Mo Kid!”, “MaAga ang Pasko”, “Nurture The Future”, and the hiring of hearing-impaired crew members.

For the first time, Jollibee, Greenwich, Chowking, and Delifrance took part in Pabahay Pambuhay, a poverty housing project initiated by the JFC Group for Habitat. Under this project, employees volunteered to act as fund-raisers and promoters. In a sign of solidarity, senior executives and employees worked side by side with beneficiary families in building Habitat Houses. This fulfilling experience has led the Jollibee group into assuring Habitat of its continued support, making a long-term commitment to help build not only homes, but also hope for a better life.

With the “Sabi ng Jollibee, Kaya Mo Kid!”, JFC realized its corporate thrust of developing the potentials of children through an inspiring public service program that promotes positive values and creativity. The art-oriented campaign won for itself the coveted Grand Anvil Award from the Public Relations Society of the Philippines. The Award is considered the Oscars of Philippine public relations.

Jollibee and its long-time spokeperson Aga Muhlach share the passion for the welfare and development of underprivileged children. Out of this mutual passion, the “Ma-AGA ang Pasko sa Jollibee” was born. It is now the longest-running gift collection drive in the country.

JFC, together with the NGO organization called STEAM Foundation, Inc (Special Training, Employment, Advocacy and Management, Inc) launched the hiring of hearing impaired personnel in its stores through the initiative of its celebrity endorser, Aga Muhlach. To this day, various stores employ hearing disabled people.

Jollibee Foods Corporation, in partnership with the Department of Social Welfare and Development (DSWD) and a nonprofit organization called Kabisig ng Kalahi, is actively involved in a nationwide supplemental feeding program dubbed Nurture the Future. Launched in January 2001 the project feeds undernourished children in 35 squatter communities around the country. More than 600 children have “graduated’ from the program with over 400 currently being fed.

Jollibee donated financial assistance raised voluntarily from company employees to Give-A-Life Charity Foundation, which aims to raise funds for the purchase of desperately needed life-saving medicines and hospital equipment for indigent pediatric patients. Jollibee continues to support the Give-A-Life Foundation for the children of PGH.

Skills Enhancement and Education Development for Students (SEEDS)

What is SEEDS?

Jollibee Foods Corporation (JFC) recognizes the importance of post-secondary education and relevant training in enabling Filipino youth to acquire qualifications and develop their skills and competencies to enhance their employability. Thus JFC designed Skills Enhancement and Education Development for Students (SEEDS) Program to be implemented in JFC stores nationwide.

SEEDS is a joint project of Jollibee Foods Corporation & the Department of Labor & Employment under the YE-YE Program aimed at:

To help qualified students pursue post-secondary education through the provision of financial assistance.
To enable students to acquire job competencies – skills, attitudes and work values through in-store training, thus enhancing employability upon completion of post-secondary education.

What are the Program Components?

Interest-free tuition loan (max. amount of P12,000 for semestral schools; P10,000 for trimestral schools)
Training stipend net of tuition loan
In-store training ranging from 24-36 hours/week during regular semester and 48 training hours/week during school breaks
Values formation and leadership development programs

Who Can Participate in the Program?

18-26 years old
At least High School graduate & enrolled in participating partner schools
With a GWA of 80% or higher
Possess a strong desire to finish post-secondary education
Of good moral character
Demonstrate character traits that are suited to the service industry
Not a recipient of any scholarship grant
Priority given to those from marginalized families

Who are the Program Partners?

Jollibee Foods Corp.

Jollibee and other subsidiaries under the JFC group of companies

Sponsors the in-store training

Department of Labor & Employment

Bureau of Women & Young Workers under the Youth Education-Youth Employability Program

Benefits:

Increase enrollment rate of youth among marginalized sectors
Higher success rate for placement of student

Expectations:

Guidance & support in program implementation

Accredited Partner Schools

Higher education institutions offering baccalaureate &/or technical vocational programs

Benefits:

Improve enrollment rate & reduce drop-out rate among students due to financial difficulties
Higher success rate for placement of student after graduation

Expectations:

Identification & screening of student trainees
Monitoring of student trainees

Interested students may inquire directly through the different SEEDS partner schools or email seeds@jollibee.com.ph.

Download List of Accredited Partner Schools

NCR and Rizal

North Luzon Provinces

South Luzon Provinces

Visayas and Mindanao Provinces

Jollibee Foods Corporation

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Skills Enhancement and Education Development for Students (SEEDS)

What is SEEDS?

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Who are the Program Partners?

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